Search engine submission does not just mean going to the top
several search engines and submitting your URL. URL submission is a critical part of any
site maintenance plan. You must submit and resubmit to search engines to ensure that you
will get listed and maintain your listing. However, resubmitting your site is a balancing
act to avoid being blacklisted for spamming a search engine. Understanding when to
resubmit is a key to ensuring you maximize your search engine listing efforts.
If your site does not appear in some listings, before you resubmit, try
and understand why your submission failed before you try submitting again. There are a
variety of reasons why your site may be dropped or that your submission efforts do not
work the first time. One of the more common reasons your site may be rejected is if your
site is unavailable. Periodically, some search engines will re-spider your site to make
sure it still exists. If your site is unavailable, they may drop you. Every site becomes
unavailable occasionally and this may cause your site to be de-listed.
In an attempt to keep search engine results fresh, some search engines
favor recent submissions. Sometimes these search engines will drop you from their listings
without notifying you. Periodically resubmitting your site may improve your search engine
coverage. However, re-submitting with too much frequency may also backfire. Some engines
may blacklist your site for spamming them, so you need to be careful.
What is the correct frequency to resubmit? The length of time it takes
for your site to be listed varies from search engine to search engine. While on Alta Vista
it may take a week for your listing to appear, other search engines such as MSN and AOL
may take up to 2 months to display your listing. As a result, resubmitting monthly is a
good rule of thumb to ensure you are getting the coverage you expect and that you are not
making yourself unwelcome to some of the top engines.
With so many search engines out there it is a good idea to automate
this process. One example is Submitter.net by Net Applications. Submitter.net is the best
search engine submission tool weve seen on the market. Submitter.net will submit
your site once a month to over 1500 search engines, announcement services and classifieds
for one year. Also, with one click, you can resubmit your site any time you want. For
example, if you are updating your site often, they let you resubmit every time you change
your site. Every submission produces a detailed report on the results.
Submitter.net also comes with a variety of tools such as a page
analyzer, link checker and meta tag generator to help you optimize your search engine
placement, and ensure your site submission efforts get the results you are looking for.
Remember, when submitting your website to search engines, getting the
frequency right is a critical part of your website maintenance. Too often or not often
enough may have a big impact on your overall success.